There are nine major steps required to develop a well-crafted, strategic marketing plan: set your marketing goals, conduct a marketing audit, conduct market research, analyze the research, identify your target audience, determine a budget, develop specific marketing strategies, develop an implementation schedule for the strategies and create an evaluation process.
- Set your marketing goals
- Conduct a marketing audit
- Conduct market research
- Analyze the research
- Identify a target audience
- Determine a budget
- Develop marketing strategies
- Develop an implementation schedule
- Create an evaluation process
There’s no way to sugarcoat it: Planning a website or redesign is an enormous undertaking. At the enterprise level, a site redesign can take several months to more than a year to complete, cost hundreds of thousands, even millions, of dollars and span thousands of pages.
- Define your goals
- Develop a budget and timeline
- Conduct discovery research
- Plan the site structure
- Optimize the user experience
- Craft a brand-focused visual design
- Create and license your content
- Develop and test the site
- Launch a beta and iterate
The right customer service plan is like the Infinity Gauntlet in the Marvel Universe. The Infinity Gauntlet is more than just a glove—it is the essential object designed to hold and harness the unlimited power of the six Infinity Stones.
- Create a customer service strategy
- Setting the customer service goals
- Create a customer journey design map
- Analyze the research
- Analyze customer interactions
- Create an action plan
- Assess and build a customer service team
- Establish how and when customer service teams work cross-functionally
- Create an evaluation process
Blockchain can be implemented into almost every business to deliver real benefits and ultimately improve the bottom line. It helps to increase trust, transparency, and traceability – you can think of it as a better way to write, read, and trace data across a secure business network.
- Identify how can blockchain help solve your problems
- Build/choose a blockchain platform
- Blockchain ideation
- Proof of concept
- Visual & user experience design
- Development
- Test & public release